Muzz, the country’s largest Muslim relationship application, try troubled in Asia
Asia hosts 172 mil Muslims, and earth’s next-largest marketplace for dating applications. However, Indian women say Muzz is actually a detrimental matches.
- India contains the earth’s 3rd-premier Muslim people, trailing Muslim-vast majority places Indonesia and you may Pakistan. Muzz really wants to tap forex trading.
- Indian Muslim pages on the application, regardless of if, commonly a little convinced Muzz ‘s the secure area they claims to be.
Since Covid-19 lockdowns sparked this new popularity of matchmaking apps around the world, into the India, it exposed the doorway to have Muzz. A marriage-concentrated dating software getting Muslim young people, Muzz has more 8 billion players regarding over 190 countries. But it provides struggled to replicate its around the globe triumph for the Asia, the home of the new earth’s third-largest Muslim inhabitants.
When you look at the 2019 and you will 2020, Muzz saw highest 12 months-on-season development in application download rates inside India compared to their global results, predicated on software statistics platform . Within the 2019, their Bing Enjoy and you will Application Store downloads improved by the 139% year-on-year within the Asia, plus 2020, they flower of the almost 190%. Nevertheless the app’s gains seems to be reducing over the past two years. Muzz’s chief marketing manager, Sim Ahmed, rejected in order to comment on the brand new amounts. “Muzz’s listing-highest 12 months to possess gains is actually 2021, which have a moderate ,” he informed Rest of World. “Taking a look at the 2023 manner for the Asia, Muzz need to have another checklist year whenever we extrapolate that away.” Ahmed failed to show any data to support his statement.
Terrible consumer experience and deficiencies in over security is certainly one of the main reasons for having the fresh app’s sinking prominence for the Asia, Muzz profiles and cybersecurity advantages informed Rest of Industry. (more…)